For companies
The student consultancy of European University Viadrina
Since 2002 we have developed individual, sustainable solutions for companies and organisations across Germany, from small businesses to international corporations. 20+ years of experience, fresh perspectives.
What sets us apart
Ambition. Price. Flexibility.
Ambition
Our teams are motivated students who choose to take on responsibility alongside their studies and make your project their own.
Price
Fair terms for companies. We work pro bono exclusively for non-profit organisations and exclusively on projects with a high social impact.
Flexibility
Interdisciplinary teams from different faculties who adapt to your topic, your question and your timeline.
Expertise
Our service areas
Strategy
We analyse your market, competitors and business model and turn the findings into concrete options.
Research & Analysis
Market and desk research, surveys and data analysis as a solid basis for your decisions.
Marketing & Sales
Target group analyses, communication concepts and social media strategies that fit your offer.
Web Design & IT
Planning and building websites, and support with digital processes.
SEO
Analysing and improving your visibility in search engines, from keywords to content.
Project process
Five steps to results
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First conversation
You tell us what you need. Together we clarify the goal, scope and timeline.
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Proposal
We prepare a proposal with scope, schedule and terms, and consider a pro bono project for non-profits with high-social-impact projects.
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Project team
We put together an interdisciplinary team of our members, guided by an experienced project lead.
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Delivery
The team researches, analyses and develops solutions. You receive regular progress updates.
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Results
We present the results and hand over all documents so you can continue right away.
Projects and references
What we have delivered
A selection of our projects. We take on paid projects as well as pro bono projects – exclusively for non-profit organisations and exclusively for initiatives with a high social impact.
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Marketing & Analysis
Europa-Universität Viadrina
Faculty of Business Administration and Economics
Assessing the effectiveness of a marketing strategy through direct exchange with the target group.
Read the client’s feedback
Cooperation with the project team of Viadrina Consulting Group was characterised by excellent communication, trustworthiness and professionalism. We have very much appreciated the unique analytic perspective of the VCG team as well as their outstanding ability to connect and communicate with our target group to derive new interesting insights into the effectiveness of our marketing strategy.
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Research
interrecherche
Partner
Several research projects, including cross-border research.
Read the client’s feedback
The members of the Viadrina Consulting Group e.V., with whom we have already worked on several projects, have always been able to convince us with their performance, even in research across national borders. The professionalism is on a very high level for students, which is why we will continue the cooperation with the Viadrina Consulting Group e.V. in the future and can only recommend it to other companies.
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Marketing & Sales
Total Deutschland GmbH
Client
Analysis of new marketing opportunities for the client’s services.
Read the client’s feedback
The work done by the project team was extremely professional in all areas and provided valuable information about new marketing opportunities for our services. We were particularly impressed by the outstanding quality of our collaboration at all times and the refreshing way in which the international team worked. We found the cooperation enriching in every aspect.
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Communication & Web
Caritas
Client
Press releases, website copy, a kick-off brochure, recruiting ambassadors and building the project website.
Read the client’s feedback
The cooperation with the members of the student association went very well. The tasks taken on were always completed on time and successfully. These included the preparation of press releases, the creation of text modules for the website and the kick-off brochure, the recruitment of ambassadors for the project, the approaching of companies, and the development of the project’s website. We would like to thank the Viadrina Consulting Group e.V. for their voluntary commitment and professional support in the past months and would be very pleased about further cooperation.
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Web Design & Social Media
RIPSA
Client
Website and social media guide for the research initiative RIPSA of the Chair of Accounting and Controlling.
Read the client’s feedback
In the summer of 2019, a team from Viadrina Consulting Group created a homepage for the Chair of Accounting and Controlling (Prof. Dr. Sonja Wüstemann) to market their research initiative RIPSA (Research Initiative for Public Sector Accounting). In addition, the team developed a guide on how to market the initiative on various social networks.
Network
Partners and network
Umbrella network
JCNetwork
The Junior Consultant Network is the largest German network for student consultancies and connects 40 initiatives with a total of more than 3,500 junior consultants.
Founded in 2002, the association still focuses on continuous training, practice-oriented exchange of experience and building a personal network. With the JCNetwork Days, the largest networking event for student consultants, the association gives more than 500 students twice a year access to professional training as well as exclusive networking opportunities with other students and the consulting industry.
The in-house training programme JCNetwork Certified Junior Consultant gives junior consultants the opportunity to have their knowledge certified in a way recognised by consulting firms, and is the crowning finish of a junior consultant’s path before starting a career.
University
Europa-Universität Viadrina
The European University Viadrina in Frankfurt (Oder) is VCG’s home university. Its history goes back to 1506, and in 1991 it was re-founded right on the German-Polish border. Together with the Collegium Polonicum in Słubice, it sees itself as international, interdisciplinary and close to society.
Students from all over the world study law, cultural studies and business administration and economics here, as well as at the European New School of Digital Studies.
University
Gründungszentrum der Europa-Universität Viadrina
The Viadrina Start-up Centre is the place to go for start-up advice, networking and funding at Viadrina. Students, researchers and graduates receive free support on their way from a business idea to their own start-up.
The team helps with business plans, funding and legal questions, hosts hands-on workshops and networking events and puts founders in touch with partners from politics and business.
University
Transferstelle der Europa-Universität Viadrina
Viadrina’s Transfer Office supports cooperation between research and regional companies. It connects small and medium-sized enterprises in particular with contacts from business, law and cultural studies.
Through this exchange with academia, companies can find solutions to current and future challenges, improve their processes and develop new business areas.
University network
Präsenzstelle Oderland-Spree | Beeskow
The outreach offices connect the universities and research institutions of the state of Brandenburg with its regions. The Oderland-Spree office in Beeskow, run by the European University Viadrina and the Technical University of Applied Sciences Wildau, is the local point of contact for citizens, schools, companies, politics and administration.
It provides information on study and further education programmes, arranges research cooperations and brings science to the region with events such as science slams, coder dojos and transfer formats.
Partner
PwC
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft is one of the leading audit firms in Germany with the highest revenues. At more than 20 locations in Germany, around 12,000 dedicated people provide services in audit and audit-related services (Assurance), tax advice (Tax) and transaction, process and crisis consulting (Advisory).
Partner
Statista
Statista is a data-as-a-service company founded in Germany in 2007. Its platform brings together statistics, studies and market analyses on more than 80,000 topics from over 50,000 sources in 170 industries.
With almost 1,200 employees at seven locations worldwide, Statista makes reliable data accessible for research, strategy and consulting.
Partner
AskBrian
AskBrian is an AI-powered digital assistant for consultants and other business professionals. “Brian” takes over recurring tasks such as translating documents and slides, research, financial analysis and working with PDF files.
That leaves more time for the actual project work. Brian is used by teams at major strategy consultancies, among others.
Partner
Jalta Consultants
jalta.consultants is a student consultancy at BTU Cottbus-Senftenberg and offers a wide range of opportunities to get actively involved alongside your studies. The basic idea of jalta.consultants e.V. is to bridge the gap between theory and practice with consulting projects. Besides interesting internal and external projects, members can build a strong personal network at the university and nationwide through the umbrella organisation.
Partner
InterRecherche
For several years, Viadrina Consulting Group e.V. has been a regular cooperation partner of InterRecherche SPRL. The cooperation ranges from workshops to jointly implemented projects, many of which have already been completed successfully.
Partner
uniClever Potsdam
UniClever Potsdam e.V. is the student consultancy at the University of Potsdam. Since 1998, UniClever has advised and supported small and medium-sized companies in solving challenging problems.
Students from a wide range of disciplines take responsibility for their own projects while still at university and bring the latest knowledge from teaching into practice. Besides external consulting projects, internal projects such as the career fair UniContact, the Training Day and the Case Study Training are particularly important.
Work with us
How would you like to work with us?
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Become a partner
Support VCG in the long term, financially or with know-how.
Become a partner -
Pitch a project
A paid project, or pro bono – only for non-profits with projects of high social impact.
Pitch a project -
Collaborate
Workshops, talks or joint events with our members.
Collaborate